“So having a well-known brand known for safety and security vouch for the safety of shopping on SurLaTable.com is pretty attractive. And that sort of trust mark and program providing guarantees will help people get over the top," says Kevin Eartell, SVP of Digital, Sur La Table.
Sur La Table wanted to put Norton Shopping Guarantee to the test. See how the program was able to provide the organization with a conversion lift of 7.36 percent.
With a Human Touch